Creative Director
Octopus Group

Dave Montrose is the Creative Director at Octopus Group, an independant B2B marketing agency based in London, and the winners of last year’s Drum B2B Grand Prix for Hectare Agritech’s ‘Tudder’ campaign, better known as ‘Tinder for Cows’. He started his career over 18 years ago on consumer music magazines, directing photo shoots with the likes of Arctic Monkeys, Metallica and Red Hot Chili Peppers, eventually moving into digital and integrated marketing.

Dave’s experience covers both traditional and digital creative in ATL and BTL comms, through rebrands and UXD. He has worked with clients including easyJet, Sage, Taylor Wimpey, Vodafone, Tesco and Google.

Dave is also an ambassador for the Creative Mentor Network, a charity supporting diversity and inclusion in the creative industries.

Why I am judging the awards..."The goalposts have moved this year (presumably into storage waiting to be deep cleaned along with everything else); conversation has changed, behaviours have shifted. I'm looking forward to seeing how brands and agencies have reacted and used their creativity to enable businesses to continue being heard, and engage with their audiences.

Whether the idea is smart, funny or groundbreaking, it needs to be led by sound strategic insights, and land with its audience through creative execution and craft. I'm hoping to see these three tenets working together to create some great campaigns with clear, measurable outcomes.

Above all else, this is a great opportunity to enjoy seeing what we've all been up to in 2020."


Judging panel

Shonali Chakravarty

Head, APAC Communications
Lenovo Data Center Group

Sylvia Seybel

Vice President - B2B Client Solutions Marketing
Dell Technologies

Paul Hirsch

Chief Creative Officer

Erin Styles

Head of B2B Communications

Tanya Joseph

Managing Director
Hill+Knowlton Strategies

Meher Mumtaz

Global Brand Director
Western Union

Anamika Gupta

Director, Head of Customer Marketing
Fujitsu Americas Inc.

Nikki Taylor

Marketing Growth Strategy Director, Asia Pacific

Marisa van Vuuren

Senior Vice President for Brand Strategy & Major Programmes

Dawn Anderson

Senior Managing Director

Mark DiCristina

Vice President of Brand and Mailchimp Studios

Sachin Bhatia

CEO & Co-founder

Theodore Wahlberg

Executive Creative Director
gyro Chicago/Denver

Jada Balster

Vice President, Marketing

Kimberly McNeil-Downs

Deloitte’s Green Dot Agency

Rohan Kamra

Regional Digital Marketing & Media Manager - Asia Pacific & Japan

Steve Gustavson

Chief Creative Director

Paul Foster

Senior Director of Creative Imagery
Getty Images and iStock

Nandita Sahni

Head of B2B Marketing

Daisy Garden

Head of Video, USA
Stein IAS Americas

Jennifer Shaw-Sweet

EMEA Lead B2B Institute

Jacquie Pelusi

Global Head of Sales Operations

Carina De Blois

Global Client Leader & Chief Client Officer
Ogilvy New York

Sherilyn Shackell

Founder & Global CEO 
The Marketing Academy

Annabel Venner

Former Global Marketing Director

Kim Lauersdorf

Vice President, Marketing

Christine Schröder-Schönberg

Head of Global Sponsorships
Deutsche Post DHL Group

Dave Montrose

Creative Director
Octopus Group

Michael McLaren

Global CEO - B2B Group