Jennifer Shaw-Sweet
EMEA Lead B2B Institute
LinkedIn
After 20 years in top 10 network agencies, Jenny jumped over to LinkedIn in to work in the B2B institute, a thinktank.
Her research interests lie in business, marketing, branding, the power of creativity and, 'on the side’, Law, Human Rights and Anthropology.
Most recently, Jenny has edited and presented publications from The B2B Institute at Linkedin including, 'Marketing to the CFO' with Fran Cassidy and the IPA and 'The Objectivity Trap' with Rory Sutherland and Ogilvy Consulting. Both are available from the B2B Institute website www.b2binstitute.org
Why I am judging the awards… “I’m passionate about creativity and effectiveness, I’m shamelessly looking for best practice and case-studies that can inspire our sector and industry in general”
