Kim Lauersdorf
If marketing could be in someone's blood, it's in Kim’s. She developed her first direct mail campaign at the age of seven—yes, seven—when she targeted Major League Baseball's hottest stars seeking their autographs. Since then, she’s used her strategic skills to build successful brands, award-winning campaigns, and to grow companies.
Today, Kim leads marketing for EmblemHealth, one of the largest non-profit health insurers in the United States. EmblemHealth’s family of companies includes AdvantageCare Physicians, a multi-specialty medical practice with more than 40 locations in New York, and EmblemHealth Neighborhood Care, community retail centers that address the social determinants of health.
Kim’s natural curiosity has led her from one challenge to the next—whether it was building brands for companies like Visa, TD Ameritrade, Walgreens, John Deere, Kimberly-Clark, and Time Warner Cable, or building a health care advertising agency from the ground up. No matter the challenge, Kim is driven to connect people to meaningful experiences that better their lives.
When not taking on the complex landscape of health care, she can be found hiking with her twin bloodhound mixes or taking on a real challenge: golf.
Why I am judging the awards...“Advertising has been under immense pressure to connect in a constantly fragmenting world while delivering results. We are living in a transformative era of advertising—and that was before the disruption of a public health crisis, economic freefall and a social justice reckoning. This is the time for adverting to shine and businesses to lead. I’m excited to judge the B2B awards and see where the greatest minds and talent are leading us.”
